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Combining strategy and design, we push brands forward.

Toronto, Canada

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Brunette Man Standing Behind Other Man in Studio

We are Wildcard, an independent branding and design studio based in Toronto, Canada. Driven by curiosity, we constantly question how to create, craft, and launch brands that move industries and rally audiences.

We approach every project through a strategic lens, discovering creative solutions that stay relevant, inspire confidence, and chart a bold new vision for what your brand can become.

(Our values)
Human Experience

People are at the heart of our work, and we design experiences, products, and campaigns that resonate, empower, and meaningfully connect with real human needs, emotions, and behaviors.

Design with Purpose

Every decision we make is intentional, balancing aesthetics and function to produce work that resonates deeply while achieving strategic goals efficiently

Sustainable Impact

We prioritize creating work that matters long-term, integrating environmental awareness, social responsibility, and cultural relevance into every project to ensure our contributions have a positive and enduring effect.

Featured Work

Featured

Work

Showcasing our latest projects and clients.

Vida bridges global standards and local convenience, bringing premium health and wellness products to the modern African consumer.
Vida
Beauté ∘ Santé ∘ Vida
Medicus is a health and longevity clinic redefining the connection between doctors and patients. Our work focused on crafting a brand that embodies clarity, trust, and innovation
Medicus
Health made simple for everyone
To build and scale world-class digital products that enrich everyday lives
Eightpoint
Digital products that lead the way forward.
This wasn’t about making a lifestyle cannabis brand. It was about creating a cultural statement that brings together art, pop culture, and hype, born from the cannabis scene.
Puff
All the stuff for all the puff
Allai is driven by purpose and built to inspire a generation seeking direction. Its brand aims to reflect clarity, guidance, and the journey toward self-discovery.
Allai
Supercharge your path to find meaning
Crafting a brand that's revolutionizing chemical discovery with physics-based AI
Quastify
Navigating the chemical space
Where catwalk meets dog walk. Eco-friendly, durable bags that make pet cleanup delightful.
Voids Matter
Turn crappy into happy
(Services)
Brand Strategy

A strong brand strategy is the cornerstone of every successful business. Before diving into any part of the creative process, a thoughtful vision must define the brand’s direction, values, and purpose. Whether you’re a new business seeking clarity and market positioning or an established brand ready to refine your vision, brand strategy is where impactful growth begins.

Brand Identity

Your business needs more than just a logo, it needs a cohesive, compelling brand identity that reflects your vision and values. When you invest in a brand identity that you're proud of, it creates a ripple effect throughout your business. A strong, unified identity empowers you to connect with your audience confidently and stand out in a competitive market.

Print & Packaging

Your product’s packaging is more than just a box, it’s an opportunity to tell your brand’s story and connect with your audience. Our tailored packaging design services are crafted to highlight your brand’s identity, ensuring your products stand out in the marketplace. From custom boxes to detailed labels, we create designs that are functional, impactful, and deeply aligned with your brand values.

UI/UX

In today’s digital-first world, your website is your most powerful business tool. It’s where connections are built, stories unfold, and conversions take shape. Whether you’re an existing business or an ambitious start-up, your website should be a true extension of your vision and values. It should captivate, resonate, and inspire action—and that’s exactly what we create.

(Latest updates)